Gusto Real Organic Cola is available at Organic Soda Pops

Gusto Fair Trade Organic Cola is available at Organic Soda Pops

Gusto Award Winning Real Organic Cola

The Gusto Organic Story

The Gusto Organic Drinks story starts at a party – an excellent place to begin, don’t you think?

Scroll back to the summer of 1987 and you’ll find Craig Sams, the hippy entrepreneur behind Whole Earth and Green & Blacks, concocting something special in his kitchen. Prepping for a big party at the Groucho Club, being thrown to celebrate 20 years of the Whole Earth brand, he decides to mix up something intriguing for the alcohol-free drinkers. In doing so, he invents Gusto Original Energy, but he names it Hurble Burble and circulates it among family and friends for a few years.

Craig’s children, Rima and Karim, are the first to spot the drink’s potential after it becomes an instant hit with the rave crowd in the late 80s, offering clubbers a natural, legal way to keep going all night without the usual post-party comedown. They encourage their father to bottle it for the masses, and the drink appears under the new name, Gusto Original Energy, a couple of years later.

With its new moniker, Gusto’s first official product becomes one of the first natural energy drinks to hit the world market, and the only one to do away with the usual synthetics in favour of premium, organic, Fairtrade ingredients.

Great Taste Award Winning Gusto Organic Real Cola is the first organic certified lower-calorie cola produced in the UK, sweetened with organic Fairtrade Blue Agave and organic certified Erythritol. Gusto Organic Real Cola blends organic spices, essential oils, and African Kola Nut with Devon spring water.

Real Organic Cola

Real organic cola nut and not synthetic caffeine

Our Real and Slim colas use the finest cola nut from the rainforests of Africa – cola nut balances the flavour of our cola adding a bitter note to counterbalance the sweetness of agave. Cola Nut also mildly stimulates and revives in a completely natural way. Big brand colas use synthetic caffeine derived from ammonia, Gusto Cola uses the revered cola nut with its natural active ingredient ‘Theobromine’ which translates as ‘Food of the Gods’

Fairtrade Organic Cola

Fairtrade Organic Blue Agave and Fairtrade Madagascan vanilla extract

We don’t use refined sugar in our drinks, we sweeten with the finest Fairtrade blue agave from Jalisco in Mexico. Blue agave tastes a little sweeter than sugar so we can use less agave which helps reduce the calories in our drinks. Our Fairtrade agave project pays local farmers more than twice the local agricultural and supports communities, promotes workers’ rights, gender equality, and respect for indigenous peoples. Every bottle of Gusto Cola sold improves the lives of farmers and their communities, our ingredients come from organic farms that respect the land for future generations.

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